How to effectively pitch an idea What is an idea pitch? An idea pitch refers to the process of presenting potential investors with a business concept. You may be pitching …
Category: Marketing Tips
The Marketing Mix
It isn’t by chance that you have a successful marketing campaign. It is both an art and a science, requiring meticulous planning and execution with cutting-edge tools, processes, and data …
7 Expert Tips for Copywriting Ads That Sell
Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never …
African-American Marketing History
Black Marketers who have pioneered the way! During the month of February I’ve researched the following chief markeitng officers and how they’ve reached to where they are. Pioneers like Netflix …
How to discover the right social media influencer for your brand
Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers usually can relate better with their selective audience and are …
Fenty Beauty Inclusivity
During a time of social change and justice, here are a couple of brands I wanted to point that have always instilled diversity and inclusivity in their brand messaging. A …
Feeling Dreamy?
The anticipated wait for The Dream is over! He has come out with an EP called Love You to Death exclusively on Tidal. The five-song project follows his visual album Genesis, which …
Can you become the next Influencer?
Have you ever thought “Instagram models” were all a myth, and just a bunch of teenagers living their imagined-insta life, with their beautiful sceneries across the country and enjoying fun …
4 Points in Creating a Zombie Loyalist Business
Building a company or business up from scratch can be a very difficult feat to face. Companies worry about how they are going to attract their fan base or target …