AI tools are changing how brands create content — but authenticity is still the ultimate differentiator. Here’s how small businesses can use AI strategically without losing their voice.
Category: Branding
Holiday Marketing Trends You Can’t Miss in 2024: What Shoppers Really Want This Season
The holiday season is just around the corner, and if you’re in marketing, you already know—it’s go time! With everyone from your favorite influencers to mega-retailers ramping up their strategies, …
How to Boost Your Digital Marketing Strategy: Insights from CMO, Bozoma Saint John
As the Chief Marketing Officer of major brands like Uber, Apple Music, and Endeavor, Bozoma Saint John has plenty of experience crafting successful digital marketing strategies. In this post, I’ll …
A story about logos and popular branding!
The Origins The logo’s genesis may be traced all the way back to the ancient Egyptians of Egypt. Before the Middle Ages, hieroglyphs were used to brand and identify things. …
How to discover the right social media influencer for your brand
Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers usually can relate better with their selective audience and are …
Fenty Beauty Inclusivity
During a time of social change and justice, here are a couple of brands I wanted to point that have always instilled diversity and inclusivity in their brand messaging. A …