As the Chief Marketing Officer of major brands like Uber, Apple Music, and Endeavor, Bozoma Saint John has plenty of experience crafting successful digital marketing strategies. In this post, I’ll …
Category: Marketing
6 Essential Tips for Starting a Successful YouTube Channel
The blog post is about starting a YouTube channel for marketers. It provides tips for marketers to get started with creating a YouTube channel, including defining their target audience, planning their content strategy, optimizing their channel for search and discovery, creating high-quality videos, promoting their channel, and measuring their success. The post also provides tips for millennials, including focusing on personal development, embracing technology, networking, building a personal brand, staying adaptable, and prioritizing work-life balance.
Sqribble Review – How to generate eBooks and Reports in minutes
In this review, I’m going to be taking a closer look at Sqribble — a brand new cloud-based tool that allows you to create eBooks, reports, white-papers or other digital …
#AfroTech2022
The AfroTech Conference was an immersive week that was jam-packed with panels and discussions on a variety of topics, including marketing, cryptocurrency, software engineers, project managers, and other noteworthy technology …
A story about logos and popular branding!
The Origins The logo’s genesis may be traced all the way back to the ancient Egyptians of Egypt. Before the Middle Ages, hieroglyphs were used to brand and identify things. …
The Marketing Mix
It isn’t by chance that you have a successful marketing campaign. It is both an art and a science, requiring meticulous planning and execution with cutting-edge tools, processes, and data …
7 Expert Tips for Copywriting Ads That Sell
Many beginners in copywriting start off on the wrong foot when they assume that copywriting is just like writing blog posts or articles. Then they wonder why their copy never …
How to discover the right social media influencer for your brand
Social media influencers can give your business a leap from zero to its apex because that’s what they do. Influencers usually can relate better with their selective audience and are …
5 Ways to Amplify Your Brand’s Voice on Social Media
It’s not enough to have your brand skillfully represented on social media. There are millions of brands already there, but what separates you from others is your unique voice that’s …
Fenty Beauty Inclusivity
During a time of social change and justice, here are a couple of brands I wanted to point that have always instilled diversity and inclusivity in their brand messaging. A …